Give me the messy ecosystem, the one with a hundred moving variables and no obvious starting point. That's where I thrive: connecting the dots, finding the patterns, and turning complexity into clear, practical solutions. Lately those solutions increasingly involve AI, which is exactly the kind of tangle I like.
Selected work
01 · SaaS · P2P · Finance ops
Atlassian, Procurement management
A P2P SaaS product automating procurement, accounts payable and FP&A in one platform.
View case study →
02 · Native mobile · Global scale
PwC, Together Anywhere Connect
A native mobile app for PwC's 250,000 employees worldwide: listings, colleagues, events and jobs.
View case study →
03 · Telecom · Self-serve · B2B
TPG Telecom, eSIM Launch
TPG's first eSIM: enterprise admins order, release and activate eSIMs in a five-minute self-serve flow.
View case study →
04 · Strategy · Design systems
Lichivi, Sitesphere
Sitesphere, a construction and trades SaaS taking electricians from job assignment to sign-off and pay in one automated flow.
View case study →
05 · HCD · Research · Hardware
Newpaper, Companionship for seniors
A hybrid physical–digital, newspaper-style experience reducing isolation for older adults.
View case study →
06 · Conversational AI · CX
AI conversation design
A real estate AI chatbot blending conversational intelligence with intuitive UX.
View case study →
Brands I have worked with
My design principles
Nine rules I don't break
Platform-First Thinking
Scalable, reusable, ServiceNow-aligned design patterns and governance.
Human-Centred by Default
Designing for behaviours, needs and real-world contexts across NSW Health.
Evidence-Led Decisions
All design recommendations grounded in research, synthesis and validated insights.
Collaboration as a Core Method
Deep co-design with Product Owners, BAs, architects, developers and CX teams.
Lifting Others
Mentorship, capability building and fostering a culture of design excellence.
Delivering with Discipline
High-quality outputs across discovery to high-fidelity, delivered on time.
Responsible Use of Technology
Ethical, secure and sustainable design that respects data and privacy.
Accessibility & Equity
WCAG-aligned, inclusive solutions for diverse clinical and corporate users.
Clear Communication
Translating complexity into clear, actionable guidance for senior stakeholders.
Trusted by Leaders
What the people I've worked with say
Vasavi joined the team at a critical time as we were transforming and redefining our B2B products and strategy.
Her detailed and "Customer First" approach to UX and CX, together with her ability to easily assimilate with the team was instrumental in the team's success.
Her ability to draw in from her cross industry experience combined with assimilating feedback from various stakeholders including customers, using a data-driven approach really really set her aside and contributed to the success we had.
Vasavi is an extremely passionate person, with a rare blend of intelligence and empathy that serves her well in truly understanding the customer and their innate needs.
She is a team player and was a great asset to our Together Anywhere Connect team with her clear vision and impressive design execution.
She was instrumental in delivering a global product with over 245,000 potential users, which raised large capital and support from investors.
It was a pleasure working with Vasavi and I truly believe that she is a unicorn designer that can make ambitious business visions a reality.
Vasavi did an amazing job designing a custom internal web application for our Talent team! She went above and beyond to understand the problems/requirements while simultaneously learning HR best practices, researching the existing product landscape, and conducting countless interviews with a diverse group of stakeholders. Her work involved specialized concept proofing, user flows, persona studies, and app prototyping for Atlassian's internal talent suite application which will be used by over 6500+ Atlassians worldwide. I couldn't be more satisfied with her final deliverables and would love to work with her again!
I thoroughly enjoyed working with Vasavi. She is an incredibly collaborative, friendly, and highly effective UX designer who consistently champions the user while maintaining a practical understanding of technical, delivery, and funding constraints.
Her ability to balance competing priorities, rapidly validate concepts through AI-assisted prototyping, and drive end-to-end UX outcomes was instrumental in the successful automation of FTTP and Fixed Wireless bulk testing initiatives. The resulting solution automated around 20% of manual Testing and Diagnostics activities, delivering significant operational benefits.
Beyond her skills and expertise, she is responsive, efficient, and a fantastic partner to work with. I would highly recommend her to any team looking for a UX professional who combines strategic thinking with a strong focus on user outcomes and business value.